The Meta Ad Creatives That Are Crushing It Right Now (And How to Use Them)

Imagine this: You’re running Facebook and Instagram ads, testing different creatives, tweaking your targeting—yet your performance is flatlining.

Your click-through rate? Meh. Your conversion rate? Could be better. Your cost per acquisition? Climbing higher every week.

It’s frustrating, right?

You’re not alone. With ad costs skyrocketing and competition at an all-time high, brands that aren’t innovating with their ad creatives are getting left behind.

But here’s the good news—some brands are absolutely crushing it by leveraging ad creative formats that hook attention, build trust, and drive sales.

In this post, i’m breaking down the highest-performing Meta ad creatives right now—what they are, why they work, and how you can apply them to your campaigns starting today.

Why Ad Creatives Matter More Than Ever

There was a time when audience targeting and bidding strategies were the secret weapons of top advertisers.

Not anymore.

With Meta’s shift to Advantage+ and broader targeting, the game has changed. The algorithm does the heavy lifting, which means your ad creative is now the #1 performance driver.

In other words: If your creative sucks, your ads will fail—no matter how good your targeting is.

So, what’s working right now?

1. The Founder Story Video

(Best for DTC brands & high-ticket products)

If you’re not using Founder Story Ads, you’re leaving money on the table.

Brands that showcase their founder—talking about their story, mission, and why they created their product—are seeing insane performance lifts.

Why?

People buy from people, not faceless brands.
Storytelling builds trust faster than any discount ever will.
It humanizes your brand, making it relatable and memorable.

How to Make It Work:

✅ Keep it raw and authentic—don’t overproduce.
✅ Introduce the product within the first 3-5 seconds.
✅ Keep it short—under 60 seconds is ideal.
✅ Run it from the founder’s profile (whitelisting boosts CTR & trust).

🚀 Pro Tip: If your founder isn’t comfortable on camera, try an employee-led story or even a customer testimonial in story format.

2. The Customer Call Ad

(Best for high AOV products & brands with strong retention)

Imagine this: Your founder calls a real customer who has been using your product for months. The entire conversation is recorded, capturing raw, unscripted feedback.

That’s your ad.

This format checks multiple boxes at once:

Authenticity (it’s a real customer, not an actor)
Social proof (a real person is vouching for your product)
Emotional connection (it feels like eavesdropping on a private convo)

How to Make It Work:

✅ Choose a high-value, repeat customer for the call.
✅ Keep the convo organic—not overly scripted.
✅ Put the call on speakerphone and record it with a lapel mic for clarity.
✅ Use TikTok-style captions to highlight key moments.

🚀 Pro Tip: Test different angles—first-time buyers, longtime users, or even customers who switched from a competitor.

3. The “Us vs. Them” Static Ad

(Best for disrupting established markets)

Customers are constantly comparing options—so why not make their decision easier?

The Us vs. Them ad does exactly that. It visually compares your product side-by-side with a competitor, highlighting key differences.

How to Make It Work:

✅ Keep the design clean & simple (don’t overcomplicate).
✅ Focus on 3-4 bullet points max.
✅ Use bold contrast to emphasize key benefits.
✅ Test static images and carousel formats.

🚀 Pro Tip: If you’re in a newer category (e.g., mushroom coffee vs. regular coffee), this format is a must.

4. The Podcast-Style Ad

(Best for B2B & info-heavy products)

Podcast clips are dominating social feeds right now—and smart brands are leveraging this trend.

These ads look native to the platform, blending seamlessly into the user’s feed.

How to Make It Work:

✅ Film a casual conversation between the founder & a guest (or employee).
✅ Chop it into 15-30 sec clips highlighting key product benefits.
✅ Add TikTok-style captions to boost retention.
✅ Test different angles: Q&A, customer reactions, or deep-dive discussions.

🚀 Pro Tip: If your brand doesn’t have a podcast, fake it—record a casual conversation & format it like a podcast clip.

5. The Street Interview Ad

(Best for impulse-buy products & trend-driven brands)

This is one of the most viral ad formats right now.

A creator (or team member) hits the streets and asks strangers to try your product on the spot—capturing their real-time reactions.

Why It Works:

It looks like native social content, not an ad.
Genuine reactions build instant credibility.
It creates curiosity—viewers want to see what happens next.

How to Make It Work:

✅ Keep it fast-paced—under 30 seconds is ideal.
✅ Test different questions—”Would you buy this?” or “Rate this out of 10.”
✅ Use bold captions to highlight key reactions.
✅ Film in high-traffic areas for more social proof.

🚀 Pro Tip: Even if you’re a DTC brand, you can still make this work—just send the product to creators and have them film “reaction” clips.

Final Thoughts: What Should You Test First?

If your Meta ads aren’t working, it’s time to shake up your creative strategy.

Here’s where to start:

✅ Test Founder Story Ads to build trust & authority.
✅ Try Customer Call Ads for raw, authentic social proof.
✅ Launch Us vs. Them ads if you’re competing in a crowded space.
✅ Repurpose podcast-style clips to educate & engage.
✅ Experiment with street interviews to drive curiosity & virality.

The brands winning in 2025 aren’t just running ads. They’re storytelling.

So, which ad format are you going to test first? Drop a comment below!