How to Maximize Your Profits by Upselling in Your PLR Funnels

When you’re using PLR funnels to generate leads and sales, one of the most powerful strategies you can implement is upselling. Upselling is the process of offering additional products or services that complement your customers’ initial purchase, thereby increasing your revenue.

In this post, I will walk you through how to maximize profits using upselling within your PLR funnels. I will cover the upsell strategies that work, how to integrate them seamlessly into your funnel, and real-world examples that you can use to increase your average order value (AOV) and boost your overall funnel performance.

What is Upselling, and Why Does It Matter?

Upselling is the strategy of encouraging customers to purchase a more expensive version of a product, an add-on, or a complementary item after their initial purchase. The goal is to increase the value of the sale by offering something that enhances or augments the original offer.

Why Upselling Works:

Customer readiness: After a customer has already purchased or shown interest in a product, they are more likely to buy additional items that are related to their initial choice.
Improved customer experience: Offering the right upsell can improve your customer’s journey, providing them with a more comprehensive solution to their needs.
Increased revenue: A successful upsell increases the revenue generated from each customer, helping you achieve higher profit margins and better funnel performance.

By strategically using upsells within your PLR funnels, you can maximize profits without spending extra on acquiring new customers.

Step 1: Choose the Right Upsell Products

The first step in upselling is choosing the right upsell products. If your upsells are irrelevant or not valuable to your audience, your customers won’t engage, and you’ll lose out on potential profits.

When selecting upsell products, consider the following:

Complementary products: The upsell should naturally complement the initial offer. For example, if you’re selling a PLR eBook on social media marketing, an upsell could be a PLR course that dives deeper into the topic, or a PLR toolkit that helps your customers implement the strategies from the eBook.
Price points: The upsell product should be priced higher than the original offer, but still reasonable for the customer. Avoid offering an upsell that feels too expensive in relation to the initial purchase.
Quality and relevance: Just like the original product, the upsell should be of high quality and relevant to the customer’s needs.

Example: PLR Health Guide with Upsell Course

A fitness coach sells a PLR health and fitness guide that helps individuals create meal plans and workouts. The guide is free in exchange for an email address. As an upsell, the coach offers a PLR video course on “Advanced Fitness Strategies for Quick Results.”

The upsell makes sense because it builds on the information in the initial guide, helping customers deepen their understanding and improve their fitness journey. The video course is priced at $47, offering a solid value to customers who want to take the next step.

Result:
The coach’s upsell conversion rate is 18%, meaning that 18% of those who downloaded the free guide also bought the course, resulting in $8,460 in additional revenue in just 30 days.

Step 2: Offer the Upsell at the Right Moment

Timing is everything when it comes to upselling. If you present an upsell too early, before the customer has made their initial purchase, they may feel overwhelmed. Present it too late, and the customer may already have moved on to the next task.

Best Timing for Upselling:

Immediately after the initial purchase: This is when the customer is still “in buying mode” and is most likely to add more items to their cart.
Post-purchase page: After a customer completes a purchase, you can present the upsell on the thank you page or in a confirmation email.
During the checkout process: Use order bumps during checkout to offer small, complementary products alongside the main purchase.
Email follow-up: After a few days or weeks, send an email offering the upsell to customers who made an initial purchase but didn’t opt-in for the upsell.

Example: Software Subscription Upsell

A software company offers a PLR eBook on “Maximizing Efficiency with Our Tool” as a lead magnet. Once the user downloads the eBook, they are presented with a limited-time offer for the premium version of the software on the thank-you page. The premium version has additional features that can make the user’s job much easier.

The upsell is presented as exclusive and time-sensitive, increasing urgency. Customers are also offered a 7-day free trial of the premium version to try it out before committing.

Result:
This strategy led to a 35% upsell conversion rate and increased the company’s monthly revenue by $50,000.

Step 3: Craft Compelling Upsell Copy

When presenting an upsell, your copywriting plays a crucial role in whether the offer converts or not. You need to make the upsell irresistible by clearly showing the value and benefit of the upsell.

Components of Compelling Upsell Copy:

A strong headline: The headline should clearly state the benefit of the upsell. For example, instead of simply stating “Upgrade Your Software,” you could say, “Unlock Premium Features to Boost Your Efficiency Today!”
Urgency and scarcity: Use phrases like “Limited Time Offer” or “Only 50 spots available” to create urgency. This can encourage customers to act quickly.
Detailed description: Highlight the key benefits of the upsell product and how it will solve the customer’s problem more effectively than the initial product.

Example: Upsell Copy for a PLR Photography Course

A photography coach sells a free PLR eBook on Basic Photography Skills. After the download, the customer is presented with an upsell for a PLR video course on “Mastering Photography: From Beginner to Pro.”

The upsell copy reads:

Headline: “Ready to Take Your Photography Skills to the Next Level?”
Subheading: “Get Lifetime Access to Our Comprehensive Video Course and Master the Art of Photography Today.”
Description: “This exclusive course contains hours of video tutorials, templates, and proven strategies to help you improve your photography skills quickly. Upgrade now for only $47!”

The upsell copy clearly communicates the value and benefits of the offer and creates a sense of urgency by limiting the offer to the first 50 customers.

Result:
This approach led to a 40% increase in revenue, with many customers opting to purchase the video course after the free eBook download.

Step 4: Implement A/B Testing for Upsell Optimization

Once your upsell is live, the work isn’t over. To ensure the best results, you need to constantly optimize your upsell strategy by running A/B tests. A/B testing allows you to compare two versions of your upsell offer to determine which one performs better.

What to Test in Your Upsell Funnel:

Headline variations: Test different headlines to see which one resonates better with your audience.
Price points: Try different price points for your upsell product to determine which price results in the highest conversion rate.
Upsell placement: Test different placements for your upsell offer, such as before checkout or after the initial purchase.

Example: A/B Testing for an Upsell Funnel

A marketing agency tested two versions of their upsell offer. In one version, they presented a web design eBook as an upsell immediately after a free landing page template download. In the second version, they presented the eBook after the user had made a purchase for a low-cost website audit.

After analyzing the results, they found that the second version (after a purchase) had a 20% higher conversion rate, showing that customers were more willing to invest in an upsell after they had already made a purchase.

Result:
By optimizing the timing of their upsell, the agency was able to increase their AOV by $5,000 over the course of 30 days.

Conclusion: Upselling with PLR Funnels for Maximum Profit

Upselling is one of the most effective ways to boost your profits and increase your funnel’s performance. By selecting the right upsell product, presenting it at the right moment, writing compelling upsell copy, and constantly optimizing through A/B testing, you can significantly improve your conversion rates and maximize your revenue.

Using PLR funnels to create upsell offers allows you to save time and effort while still delivering high-value products that will help your customers. With the strategies outlined in this post and the real-life examples provided, you now have a step-by-step guide to implementing upselling in your PLR funnels for better results.

Ready to take your funnel to the next level? Start implementing these upsell strategies and watch your revenue grow!