How to Drive Traffic Using Your Existing Audience

In the world of digital marketing, one of the most important questions that entrepreneurs, bloggers, and business owners ask is: How can I drive more traffic to my website or funnel? While there are many strategies to grow your audience, one of the most effective (and easiest) methods is using the traffic that’s already available to you—your existing audience.

In this guide, I will explore how to leverage your current audience to drive more targeted traffic to your funnel or business.

Let’s dive right in!

Step 1: Recognize the Power of Your Existing Audience

Before you focus on attracting new customers, you first need to maximize the potential of the traffic you already have. This audience can include your email list, social media followers, webinar attendees, existing clients, and anyone who has interacted with your brand in the past.

1.1. Why Your Existing Audience Matters

Your existing audience is like a goldmine. These people are already familiar with your brand and may have even made a purchase or shown interest in your products or services. According to Russell Brunson, tapping into your existing relationships is one of the fastest ways to get more traffic and grow your business.

Example: Imagine you already have a few hundred or thousand Instagram followers. Even if only a small percentage of them engage with your content, that’s already a pool of potential customers. You don’t need to build an entirely new audience from scratch—your existing one is more than enough to start driving traffic.

1.2. Engage, Don’t Just Broadcast

The key here is engagement. Don’t just broadcast content to your audience; instead, engage with them. Respond to comments, ask for feedback, and make them feel valued. By doing so, you make it easier for them to trust you and your content, making them more likely to visit your website or funnel when you ask them to.

Actionable Tip: If you’re sending out email newsletters, ask your audience a simple question in every email, like, “What’s your biggest challenge with [your niche]?” This gives you valuable insights while also increasing engagement.

Step 2: Create Offers That Speak Directly to Their Needs

In Traffic Secrets, Russell emphasizes creating irresistible offers for your audience. When you reach out to them, you need to give them something valuable that speaks directly to their needs. Whether it’s a limited-time discount, a free resource, or an exclusive offer, your goal is to make it too good to ignore.

2.1. Understand Their Pain Points

To create offers that work, you must first understand what keeps your audience up at night. What challenges are they facing? What do they want to achieve, and what obstacles are preventing them from getting there?

Example: Suppose you run a fitness business. If your audience’s biggest struggle is staying consistent with their workouts, you could offer them a free 30-day fitness planner or a discount on a personalized fitness program. These offers directly address their pain points.

2.2. Provide Clear, Actionable Steps

Once you’ve identified your audience’s needs, your offer should include clear, actionable steps for them to take. Instead of simply offering a product or service, give your audience something they can act on immediately.

Example: A marketer could offer a free, step-by-step guide on how to improve email open rates. This guide gives your audience actionable steps, building trust and authority while also driving traffic to your funnel.

2.3. Exclusive Access and Limited Time Offers

Offering exclusive access or limited-time promotions is another great way to drive traffic to your business. People are more likely to take action when they feel a sense of urgency.

Example: A fashion e-commerce store could offer an exclusive VIP discount to their email subscribers, available only for 24 hours. This encourages quick action, driving a surge of traffic to your website.

Step 3: Use Retargeting and Lookalike Audiences

Once you’ve engaged your existing audience, it’s time to scale. A powerful tool in Traffic Secrets is leveraging retargeting and lookalike audiences to bring back the people who have interacted with your business in some way.

3.1. Retarget Website Visitors

If you have people visiting your website but not converting into customers, retargeting can help you stay on their radar. Use tools like Facebook Ads or Google Ads to retarget those who have visited specific pages of your website but didn’t take action.

Example: Let’s say you sell online courses. People who visited your sales page but didn’t purchase can be retargeted with ads that remind them of the benefits of your course and offer a special deal for completing the purchase.

3.2. Create Lookalike Audiences

Lookalike audiences are created from your existing customers, people who have bought from you, or those who have engaged with your social media accounts. Using Facebook Ads or Google Ads, you can target new people who share similar behaviors, interests, and characteristics with your existing audience.

Example: If you have a successful email list of engaged customers, you can create a Lookalike Audience on Facebook to target individuals who are similar to your current customers. This helps you expand your reach without having to start from scratch.

Step 4: Automate Your Traffic Generation with Funnels

Russell Brunson’s Traffic Secrets highlights the power of funnels for driving consistent traffic to your business. A funnel is not just about capturing leads—it’s about guiding your audience through a series of steps that increase their likelihood of conversion.

4.1. Set Up an Automated Funnel

Creating an automated funnel is one of the most effective ways to drive traffic without constantly being glued to your computer. Set up a sequence of emails that lead your audience from one piece of content to another, guiding them toward your offers.

Example: A digital marketer might create a lead magnet (like an eBook or a free webinar) that drives traffic to a landing page. Once people sign up, they get a sequence of emails that offer them more value and eventually pitch your paid product or service.

4.2. Use Traffic-Generating Ads

Use paid traffic (Facebook ads, Google ads, YouTube ads) to attract your target audience to the top of your funnel. When you have the right targeting, ads can drive relevant traffic that converts.

Example: A local bakery uses Facebook Ads to promote a free delivery offer for people within a 10-mile radius. This ad brings people to their funnel, where they’re offered a discount for first-time customers.

Step 5: Track, Test, and Optimize Your Traffic Strategy

To scale your traffic generation efforts, you need to track what’s working and constantly optimize your approach.

5.1. Use Analytics to Monitor Your Traffic

Whether you’re using organic traffic, paid ads, or email marketing, tracking your traffic sources and conversion rates is key. Use tools like Google Analytics, FunnelFlare, or ClickFunnels to track where your visitors are coming from and which channels are driving the best results.

Example: If you’re running a Facebook Ads campaign, regularly check how your ads are performing. If a particular ad is driving high traffic with a low conversion rate, you can adjust the landing page or optimize your offer to improve results.

5.2. A/B Testing

Regularly test different versions of your funnel, ads, and content to identify what resonates best with your audience. A/B testing will help you identify which strategies are working and where you should double down.

Example: A business could A/B test two versions of an email subject line. One subject might be “Limited Time Offer”, and the other could be “Your Exclusive Discount Awaits”. By measuring open rates and conversions, they can optimize for the best result.

Conclusion: Using Existing Traffic to Scale Your Business

By following Russell Brunson’s Traffic Secrets strategy of leveraging existing traffic, you can maximize the value of your current audience while also scaling to new heights. Engage your existing followers, create irresistible offers, and use retargeting and funnels to keep the traffic flowing. Remember to track your results, test your offers, and optimize your campaigns for maximum success.

The best part about leveraging existing traffic is that it requires less effort to maintain and scale, allowing you to focus on creating more valuable offers while reaching more people.