Optimization - Jayrn's Blog

How to Unlock Profitable Growth with a Customer-First eCommerce Strategy

Michael wasn’t always obsessed with customer data. Back in the early 2000s, he co-founded Figleaves.com, one of the UK’s first major eCommerce brands. In its early years, the business was…

How to Use Personalization to Boost eCommerce Conversions

Thomas wasn’t always an expert in eCommerce personalization and conversion optimization. His journey started with a passion for technology and problem-solving, which led him to study computer engineering. But something…

How Personalized Unboxing is the Secret Weapon for Customer Loyalty

Jake had never thought much about packaging—until one day, it changed everything. He ordered a premium coffee set from a small roaster he discovered on Instagram. When the package arrived,…

Why SEO in 2025 is About Building a Brand—Not Just Ranking on Google

Back in the day, SEO was all about backlinks. Get enough high-authority sites to link to you, and boom—you’d rank at the top of Google. Simple, predictable, and, for a…

How to Build a Brand That Actually Sticks

A few years ago, Kathy Guzmán Galloway was climbing the corporate ladder at PepsiCo, working on some of the biggest consumer brands in the world. But something felt off. She…

How to Get Your Brand Featured in Top Media

Imagine waking up to a flood of orders, your inbox buzzing with new customer emails, and your brand’s name plastered across Forbes, The New York Times, or Vogue. Sounds like…

How Neuroscience Can Supercharge Your eCommerce Sales (The Brain Hack You’re Not Using Yet)

Imagine this: You’re browsing an online store, eyeing a product you really want. You add it to your cart, hover over the checkout button… and then? You leave. Sound familiar?…